Many people describe the feeling as “tingles” that run through the back of someone’s head and spine. 1) What is ASMR?ĪSMR is the term for the sensation people get when they watch stimulating videos or take part in other activities - usually ones that involve personal attention. As one of those regular viewers, let me explain what’s going on.

In this corner of the internet, dozens of video makers record themselves doing something as simple as whispering to elaborate sci-fi role-plays and developing storylines about time travel and demons, and millions of viewers gobble it all up. This is the world of ASMR (autonomous sensory meridian response). Yet millions of people are mesmerized by it.įor someone who’s unfamiliar with this phenomenon, this might trigger one question: What the hell is going on? She just whispers in a melodic voice and makes seemingly random hand movements. She doesn't do anything particularly interesting. Millions of people have watched a video of a woman whispering into a camera.

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